May 30, 2026  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog

MKT 498 - Directed Study in Marketing


Offered Fall: No Offered Winter: No Offered Summer: No Offered Other: Contact Department
1-4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: College of Business permission, junior standing or instructor’s permission.

Limited to students with superior GPA. Individual research in marketing. Work is supervised through conferences with an adviser. A written final report must be filed with the department.