MKT 438 - Marketing Management

Offered Fall: No Offered Winter: Yes Offered Summer: No Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: MKT 230 or Department approval.

Study of advanced marketing. Utilizes an analytical approach for decision making. Economic theories, behavioral sciences, and mathematics are applied to: a) marketing theory; b) market analysis; c) market measurement and forecasting; d) design of market strategies; e) marketing tactics; and f) organizing, implementing, and controlling of marketing efforts.