MKT 435 - Marketing Strategy Seminar

Offered Fall: Yes Offered Winter: No Offered Summer: No Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: MKT 230 or Department approval. Marketing majors only.

Designed as a senior capstone seminar course for marketing majors. The student is placed into key decision-making roles through realistic case studies which cover a wide range of areas in marketing including e-commerce, branding, pricing, channel strategy, promotion and others.