MKT 430 - Services Marketing

Offered Fall: No Offered Winter: Yes Offered Summer: No Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: MKT 230 or Department approval.

Services have become the dominant product output in the U.S. economy and in many other developed economies worldwide. Marketing managers in all types of firms can benefit from a comprehensive understanding of current and emerging services marketing theories, models, approaches and practices.