MKT 360 - Controversial Issues in Marketing and Management

Offered Fall: Yes Offered Winter: No Offered Summer: No Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: MKT 230, MGT 240 and junior standing or instructor’s permission.

Businesses and non-profit organizations are confronted with a variety of controversial issues (involving ethical and social responsibility issues), making both strategic and day-to-day decision-making difficult. The course examines contemporary and emerging critical issues facing businesses and non-profit organizations, focusing on recent developments and a review of some “best practices” of organizations who have taken leadership roles. Cross-cultural differences in analyzing ethical and social responsibility issues will also be explored.

Cross Listed/Same As MGT 360.