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May 30, 2026
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2025-2026 Undergraduate Catalog
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MKT 331 - Retailing and Supply Chain Management
Offered Fall: No Offered Winter: No Offered Summer: No Offered Other: Contact Department
4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: MKT 230 or Department approval.
The study of how retailing goods and services to the ultimate consumer is accomplished. Particular focus is given to technology and the role of both storebased and non-store based retailing operations and strategy.
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