MKT 401 - Entrepreneurial Marketing

Offered Fall: Yes Offered Winter: No Offered Summer: No Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: MKT 230 or Department approval.

Applies the basic tools of marketing to entrepreneurial settings. Focus includes the principles and applications of marketing applied to entrepreneurial opportunities in the marketplace. Students study the success characteristics and creative processes of entrepreneurs. The steps and phases of the entrepreneurial marketing planning process are analyzed. Each student develops and presents an entrepreneurial marketing plan.