ESPR 261 - Case Studies in Entertainment and Sports Promotion

Offered Fall: No Offered Winter: No Offered Summer: No Offered Other: Contact Department

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Corequisites: ESPR 260.
Prerequisites: Completion of ESPR 230 and EN 111 with a grade of “C” or higher.

The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.