HM 246 - Sales and Marketing in Hospitality

Offered Fall: Yes Offered Winter: No Offered Summer: No Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: Admission to the Online Hospitality and Tourism Management Certificate program.

This course serves to bring together all of the revenue generated departments under the hospitality and tourism industry. Students will learn how to demonstrate marketing and sales strategies in developing promotional packages for various departments. Students will focus on the four marketing mix strategies, case based studies and a variety of internet research activities that will contribute to their sales and marketing skills.