Marketing Major

Print Degree Planner (opens a new window) |

This major provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user. Career paths include product consultant, sales representative, marketing manager, retail store buyer, research analyst and advertising professional.

Students must obtain a 2.00 GPA in their (combined) business core and major courses as well as a 2.00 cumulative Northern Michigan University GPA.

For department information or additional degree requirements, go to the Business, College of department page.

For related information from the Bureau of Labor Statistics, http://www.bls.gov/ooh/management/advertising-promotions-and-marketingmanagers…

Total Credits Required 120 Credits

General Education 30-40 Credits

Recommended General Elective Courses

Courses listed below are recommended but not required:

COM 100 - Public Address [EFFC] 4 Credits
EC 202 - Macroeconomic Principles [SCII] 4 Credits
FIN 224 - Personal Financial Management [INTT] 4 Credits
IS 116 - Cybersecurity Fundamentals [PERS] 4 Credits
PSY 100 - Introduction to Psychological Science [SCII] [LAB] 4 Credits
SO 101 - Introductory Sociology [PERS] 4 Credits
SO 113 - Social Problems [PERS] 4 Credits

Marketing 32 Credits

Marketing Core 20 Credits

CIS 222 - Quantitative Business Problem Solving 4 Credits
MGT 425 - Business Research 4 Credits
MKT 435 - Marketing Strategy Seminar 4 Credits
MKT 335 - Consumer Behavior Analysis 4 Credits or
MKT 430 - Services Marketing 4 Credits
MKT 438 - Marketing Management 4 Credits or
MKT 466 - International Marketing 4 Credits

Marketing Electives 12 Credits

Choose 12 credits from the following:

CIS 440 - Management Information Systems 4 Credits
MGT 475 - International Business 4 Credits
MKT 311 - Professional Selling 4 Credits
MKT 331 - Retailing and Supply Chain Management 4 Credits
MKT 335 - Consumer Behavior Analysis 4 Credits
MKT 360 - Controversial Issues in Marketing and Management 4 Credits
MKT 401 - Entrepreneurial Marketing 4 Credits
MKT 430 - Services Marketing 4 Credits
MKT 432 - Advertising and Integrated Marketing Communications 4 Credits
MKT 438 - Marketing Management 4 Credits
MKT 466 - International Marketing 4 Credits
MKT 470 - E-Commerce and Digital Marketing 4 Credits
MKT 491 - Internship in Marketing 1-4 Credits
MKT 495 - Special Topics in Marketing 1-4 Credits
PR 332 - Sustainable Business [SOCR] 4 Credits

Business Core 32 Credits*

ACT 230 - Fundamentals of Financial Accounting 4 Credits
ACT 240 - Fundamentals of Managerial Accounting 4 Credits
FIN 351 - Financial Management I 4 Credits
MGT 221 - Legal Environment of Business 4 Credits
MGT 240 - Organizational Behavior and Management 4 Credits
MGT 325 - Operations Management 4 Credits
MGT 344 - Managerial Communication 4 Credits
MKT 230 - Introduction to Marketing 4 Credits

Other Required Courses 12 Credits

DATA 109 - Introduction to Statistics [QUAR] [MATH] 4 Credits
EC 201 - Microeconomic Principles 4 Credits
MA 111 - College Algebra [QUAR] [MATH] 4 Credits or
MA 113 - Finite Mathematics [QUAR] [MATH] 4 Credits or
MA 115 - Precalculus [QUAR] [MATH] 4 Credits or
MA 161 - Calculus I [QUAR] [MATH] 4 Credits or
Proctored math placement score of MA 115 or above**

Notes:

*Courses in business core cannot be double counted toward another major or minor.

**Students who meet this requirement through the proctored math placement test can work with their adviser to attain a credit waiver for the missing 4 credits.