PR 431 - Campaigns

Offered Fall: No Offered Winter: Yes Offered Summer: No Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: PR 231, PR 250 and PR 430 with a minimum grade of “C” and junior standing.

Focus on the technical and theoretical aspects of creating communication campaigns. Students are assigned “clients” at the beginning of the semester and develop a five-phase campaign assignment to present to their client, including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.

Cross Listed/Same As ESPR 431.