ESPR 431 - Campaigns

Offered Fall: No Offered Winter: No Offered Summer: No Offered Other: Contact Department

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: PR 430 or ESPR 360 with a minimum grade of “C” and a speech theory course (COM 300 or COM 310) and junior standing.

Focus on the technical and theoretical aspects of creating communication campaigns. Students are expected to develop a campaign and present it to a “client.” Students will be assigned clients at the beginning of the semester and develop a five-phase campaign assignment including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.

Cross Listed/Same As PR 431.