Social Media Design Management Major

Art and Design Core 16 Credits

• AD 101 - Process and Design 4 Credits
• AD 118 - Graphic Design: Foundations 4 Credits
• AD 218 - Graphic Design: Typographic Systems 4 Credits
• AD 285 - History of Graphic Expression 4 Credits

Marketing Core 16 Credits

• MKT 230 - Introduction to Marketing 4 Credits
• MKT 335 - Consumer Behavior Analysis 4 Credits
• MKT 432 - Advertising and Integrated Marketing Communications 4 Credits
• MKT 470 - E-Commerce and Digital Marketing 4 Credits

Public Relations Core 12 Credits

• PR 231 - Introduction to Public Relations 4 Credits
• PR 330 - Public Relations Message Design 4 Credits
• COM 320 - New Media Literacy 4 Credits

Capstone 4 Credits

• AD 488 - Social Media Design Management 4 Credits

Art and Design Studio Production 8 Credits

Choose two courses from the following:

• AD 112 - Digital Cinema: Foundations 4 Credits
• AD 117 - Photography: Foundations 4 Credits
• AD 134 - Computer Art: Foundations 4 Credits

Program Electives 12 Credits

Choose three courses from the following:

• AD 212 - Digital Cinema: Image Design 4 Credits
• AD 217 - Photography: Methods and Techniques 4 Credits
• AD 492 - Internship in Art and Design 1-4 Credits
• EN 217 - News Writing and Reporting 4 Credits
• PR 350 - Sport Public Relations and Media 4 Credits
• MKT 491 - Internship in Marketing 1-4 Credits

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• AD 318A - Graphic Design: Web Design and Production 4 Credits or
• AD 318B - Graphic Design: Layout and Production 4 Credits

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• AD 418A - Graphic Design: Interactivity Seminar 4 Credits or
• AD 418B - Graphic Design: Branding Seminar 4 Credits