COM 401 - Persuasion

Offered Fall: Yes Offered Winter: No Offered Summer: No Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Prerequisites: Junior standing or instructor’s permission.

Explores the study of persuasion as a communication process. Topics include audience analysis, message design, emotional appeals, rhetorical theory, and the role of persuasion in social movements. Students learn to analyze and create persuasive messages through the application of course content.

Notes: Formerly SP 401.