MKT 230 - Introduction to Marketing

Offered Fall: Yes Offered Winter: Yes Offered Summer: Yes Offered Other: No

4 Credits
Hours (Lecture - Discussion - Lab): 4-0-0
Study of the basic marketing functions from a managerial standpoint. Emphasis is placed on the development of a marketing mix to enhance the operational performance of all organizations that undertake marketing activities. Students further develop marketing-related knowledge and skills through integrated assignments and exposure to additional topics in marketing; emphasis is on the strategic implications of marketing decision-making.